Skip to content
Customer Service (CS) - contact@localthreads.com.au
Close

Founder's Report

Adi Dassler: The Innovator Behind Adidas

by Editorial Staff 22 May 2023

Adi Dassler, the founder of Adidas, was a true innovator in the sports industry. From his early days as a cobbler's apprentice, he had a passion for creating footwear that would help athletes perform better. His dedication and hard work paid off, and he went on to create one of the world's most successful sports brands.

Early Years

Adi Dassler was born in Bavaria, Germany, in 1900. His father was a cobbler, and Adi followed in his footsteps by becoming an apprentice in a local shoe factory. It was here that he first developed his skills in shoemaking and discovered his passion for creating functional and comfortable footwear.

Adi's love for sports started at a young age, and he was an avid athlete himself. He played football and ran track, which gave him an understanding of the needs of athletes and the importance of having the right gear.

Founding of Adidas

In 1924, Adi Dassler founded his own shoe company, which he called "Gebrüder Dassler Schuhfabrik" (Dassler Brothers Shoe Factory). The company's focus was on creating footwear specifically designed for sports. His early designs were simple but effective, and he quickly gained a reputation for creating shoes that helped athletes perform at their best.

Adi's breakthrough came in 1936 when he designed a track shoe with spikes that could be screwed into the sole. This innovation allowed athletes to adjust the length and position of the spikes to suit their needs, giving them a competitive advantage. The shoe was worn by Jesse Owens at the 1936 Berlin Olympics, where he won four gold medals and set two world records. This success put Adi Dassler's name on the map and cemented his reputation as a leading innovator in the sports industry.

The Birth of Adidas

In 1949, Adi Dassler and his brother, Rudolf, went their separate ways after a falling out. Adi renamed the company "Adidas," a combination of his first and last names, and focused on creating high-performance footwear for a range of sports.

Adidas quickly gained a reputation for innovation, with Adi designing shoes that were lighter, more comfortable, and more durable than any others on the market. He also introduced new technologies, such as the use of nylon and other synthetic materials, which revolutionized the industry.

Adidas became the go-to brand for athletes around the world, and its iconic three-stripe logo became a symbol of quality and performance. Adi's dedication to creating footwear that helped athletes perform at their best was recognized with numerous awards, including the prestigious Olympic Order.

Legacy

Adi Dassler passed away in 1978, but his legacy lives on. Adidas remains one of the most successful sports brands in the world, and its products are worn by millions of athletes and sports enthusiasts worldwide.

Adi's focus on innovation and creating footwear that helped athletes perform at their best is still at the heart of the company's philosophy today. Adidas continues to push the boundaries of sports technology, creating products that are lighter, more comfortable, and more durable than ever before.

Conclusion

Adi Dassler's story is a testament to the power of dedication, hard work, and innovation. From his humble beginnings as a cobbler's apprentice, he went on to create one of the most successful sports brands in the world. His passion for creating functional and comfortable footwear for athletes has left a lasting legacy, and his name will forever be associated with excellence in sports performance.

Hey there! I'm Chuck, the Editor-in-Chief at Local Threads. We’re on a mission to showcase founders of start-ups and help them shine and tell the world about themselves, their products, and their vision in life. We see value in the stories of big brands and their founders as well. Their success can be a source of inspiration for start-ups. 

 

Prev Post
Next Post

Thanks for subscribing!

This email has been registered!

Shop the look

Choose Options

Local Threads
Be the first to receive exclusive updates, trends and VIP only discounts before anybody else!

Recently Viewed

Close
Edit Option
Close
Have Questions?
Close
Back In Stock Notification
Compare ()
Close
Compare
Product SKU Rating Description Collection Availability Product Type Other Details
this is just a warning
Login Close
Close
Shopping Cart
0 items